Illustration for Bookisit.
A concept with two jobs: a roll-up for their fairs, and a tshirt design for the team.
The roll-up marks the book donation spot at the fair.
A clean book silhouette, that can be spotted from a mile away, reveals upon closer look a lovely group of kiddos immersed in reading.
I contrasted a highly readable book shape to the rural environment, and left the viewer to discover all the details of the characters at a second look. The high croma colors and flat shapes draw attention to the donation spot and help make the roll-up function as an outdoor marker.
A clean book silhouette, that can be spotted from a mile away, reveals upon closer look a lovely group of kiddos immersed in reading.
I contrasted a highly readable book shape to the rural environment, and left the viewer to discover all the details of the characters at a second look. The high croma colors and flat shapes draw attention to the donation spot and help make the roll-up function as an outdoor marker.
The t-shirt design received a different approach: the children's line illustrations were arranged in a circle around the fair logo, for a more discrete approach. These are the tshirts that the team are wearing during their events, and we wanted them cohesive & fast to spot while not too flashy.
